Paris is an essential destination for any brand, artist, or designer looking to gain international visibility. Known as one of the most influential European capitals alongside Milan and London, Paris attracts millions of visitors each year, including professionals and enthusiasts of fashion, art, and design. It is the perfect place to expand international visibility.

Why rent a Parisian showroom?

International visibility 

Renting a showroom in Paris allows you to reach a global audience. The city hosts numerous international events, such as Fashion Week, renowned art exhibitions, and professional trade shows that attract buyers and influencers from around the world.

A hub for creators and artists 

Paris is a city where many designers, artists, and fashion professionals live and work. It is a unique opportunity to get noticed by industry professionals and establish strategic collaborations.

Direct access to European markets 

As an economic and cultural center, Paris provides direct access to European consumers, whether they are locals or high-spending tourists.

A global air hub with three international airports

Paris is served by three major international airports: Charles de Gaulle (CDG), Orly (ORY), and Beauvais (BVA), connecting the city to over 300 destinations worldwide. With direct flights to Europe, America, Asia, and the Middle East, it is easy for visitors and exhibitors to reach the capital in minimal time.

Highly developed European railway network

With its three major international train stations – Gare du Nord (Eurostar, Thalys), Gare de Lyon (TGV to Switzerland, Italy, Spain), and Gare de l’Est (connections to Germany and Eastern Europe) – Paris is easily accessible from major European capitals via high-speed rail. 

Efficient urban transport infrastructure

Once they arrive, visitors benefit from an efficient and well-connected public transport network: metro, bus, tram, and RER facilitate travel throughout the city and to exhibition venues (Parc des Expositions, Palais des Congrès, Grand Palais, etc.). Additionally, services such as taxis, ride-hailing vehicles, and airport shuttles provide quick access to event sites, ensuring a seamless experience for international participants.

When to rent a showroom in Paris?

Paris is an unmissable city for hosting cultural, artistic, and fashion events, offering numerous opportunities to showcase creativity in all its forms. Several key moments throughout the year stand out for organizing such events, attracting an international clientele and industry professionals. Here is an overview of major events in Paris, often accompanied by showrooms and temporary exhibitions.

• Paris Fashion Week: Paris fashion weeks are must-attend events for designers worldwide. These events attract designers and professionals who often require showrooms to present their collections, whether for runway shows or private events:
  • Women’s ready-to-wear: February/March and September.
  • Men’s ready-to-wear: January.
  • Haute Couture: January.
• Paris Design Week: A major event for design in all its forms, Paris Design Week (early September) provides an ideal platform for designers to showcase their works in various showrooms across the city. This week allows the public to discover innovative creations and spot future trends. It’s the perfect time to present your creations!
• Maison & Objet: Another significant event for the design and decoration industry, the Maison & Objet trade fair in January (mid-January) and September (early September) is an international exhibition where professionals unveil their latest innovations. Showrooms at the event are essential for displaying unique products in decoration and furniture, creating opportunities for networking and collaboration. Many professionals from the Design&Art industry travel to Paris at this time, making it an ideal moment to open a showroom in the French capital to show your products.
• Art Basel Paris: In mid-October, Art Basel Paris attracts gallery owners, contemporary artists, and collectors. This event is a chance to discover exceptional artworks in dedicated showrooms. The fair serves as a major hub for contemporary art, featuring temporary exhibitions and immersive installations.
• Paris Photo: In mid-November, Paris Photo becomes the leading international fair dedicated to photography. Photographers and gallery owners from around the world gather to exhibit their works in specially adapted spaces, making this event a must-visit for photography enthusiasts.

Other major events in Paris

• March - April:
  • Drawing Now Art Fair (Contemporary drawing exhibition).
  • Salon du Dessin (Ancient & modern drawings, at Palais Brongniart).
  • Art Paris (Modern and contemporary art fair at the Grand Palais Éphémère).
• May - June:
  • Biennale de l’Image Tangible (Photography and visual arts).
  • Salon Réalités Nouvelles (Contemporary abstract art).
• September - October:
  • Paris Design Week (Design and art showrooms).
  • Paris+ by Art Basel (Replaces FIAC, major contemporary art event).
  • Paris Photo (International photography fair at the Grand Palais Éphémère).
  • Outsider Art Fair (Brut and contemporary art).
• November - December:
  • Asia Now (Contemporary Asian art).
  • Fotofever (Photography fair for collectors).
  • Salon d’Automne (Independent artists: painting, sculpture, photography, etc.).

Where to rent a showroom in Paris?

Choosing the right neighborhood for your showroom is essential to attract the right audience and ensure your event's visibility. Here are some of the best areas in Paris to rent a showroom, depending on the image you want to project and your target audience.

• Le Marais: A trendy district favored by young designers and art lovers, Le Marais offers a wide selection of showrooms. You will find modern galleries, stylish apartments, and unique spaces that captivate a creative and dynamic clientele.
• Champs-Élysées: Ideal for a high-end exhibition, this area boasts heavy foot traffic and maximum visibility. The Champs-Élysées attract luxury brands and prestigious events, making it a prime location for sophisticated showrooms.
• Saint-Germain-des-Prés: This historic and charming district is perfect for an artistic and intellectual clientele. Known for its art galleries, literary cafés, and exclusive boutiques, Saint-Germain-des-Prés offers a refined setting for upscale events.

Each of these neighborhoods provides unique advantages in terms of accessibility, atmosphere, and visitor traffic, depending on the image you want for your showroom. Whether you choose a prestigious location or a more creative district, Paris offers multiple options to meet your needs.

How to Successfully Rent a Showroom in Paris?

Organizing a showroom in Paris requires preparation and attention to several crucial aspects to ensure the smooth running of the event—especially if it's done remotely! Here are some key elements to consider to guarantee the success of your event:

Check Transport Connectivity

Although Paris has a dense transport network, the accessibility of your showroom is essential to attract a large number of visitors. Make sure your venue is well served by public transport (metro, bus, etc.) and offers nearby parking options. Good connectivity will make it easier for your guests to get around and ensure strong attendance at your event.

Location

It is also very important to carefully choose the venue for your event. For example, if you want to increase brand awareness among as many people as possible, selecting a showroom in a high-traffic and relevant area (where people visit with an intent compatible with your event) is crucial. For a private event (such as a cocktail preview), opt for a less accessible space...

Don’t Forget the Administrative Side!

Before finalizing your booking, be sure to check the necessary administrative procedures. Some property owners require specific insurance and may ask for additional security measures. Clarifying these points in advance will help you avoid any unpleasant surprises. Handling these aspects will allow you to focus on the content of your showroom without distractions. This is a step you should not overlook.

Preparing the showroom setup

During an event, many aspects need to be considered: the spatial layout of the venue, key locations, arrangement, lighting, electrical system, etc. Sometimes, it may also be necessary to repaint or modify certain parts of the space... All of this can represent a considerable amount of work.

Optimize Communication and Promotion

Once your showroom is booked and your insurance is in place, it's time to focus on communication. Take advantage of digital platforms and social media to announce your event. Social media is an excellent way to maximize attendance and target your audience. Additionally, consider creating a dedicated event page, sharing visual teasers, sending invitations, and collaborating with influencers or partners in your industry to promote your showroom.

Choosing Between Autonomy or a Specialized Service Provider

Organizing a showroom in Paris can be done in two ways: you can rent the venue yourself, but this means you will have to manage everything on your own. This includes checking venue details, securing insurance, handling communication with the venue owner, managing the space, coordinating with various service providers for the event, and more. This can quickly become very challenging! Especially when organizing from a distance, and the language barrier can make communication even more complicated if you are not a native French speaker.

If you don't want to get lost in these administrative and logistical tasks, hiring a specialized service provider—like us—can be an optimal solution. As experts in event organization in Paris, we take care of everything for you: venue rental, administrative procedures, communication with property owners, and much more.